The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses

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"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Presents a customer-based approach to business that relies on feedback from consumers to direct the company instead of a business plan and product centered approach.
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ISBN:
9780307887894
9780307887917
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Grouping Information

Grouped Work ID 279fffc9-f7b1-7b1e-1bf0-63ae6507d20d
Grouping Title lean startup how todays entrepreneurs use continuous innovation to create radically successful busin
Grouping Author ries eric
Grouping Category book
Last Grouping Update 2019-08-19 01:42:07AM
Last Indexed 2019-08-18 06:27:40AM

Solr Details

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author Ries, Eric, 1978-
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Wright Farms
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display_description "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Presents a customer-based approach to business that relies on feedback from consumers to direct the company instead of a business plan and product centered approach.
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overdrive:ac5e5596-0fed-4df8-ba59-b1bcb1df6d11 eBook eBook English The Crown Publishing Group 2011
ils:1140865 Book Books First edition. English Crown Business, [2011] 320 pages ; 22 cm
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subject_facet BUSINESS & ECONOMICS / Entrepreneurship
Business & Economics / Small Business
Consumers' preferences
New business enterprises
Organizational effectiveness
title_display The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
title_full The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries
title_short The lean startup :
title_sub how today's entrepreneurs use continuous innovation to create radically successful businesses
topic_facet Business
Consumers' preferences
Management
New business enterprises
Nonfiction
Organizational effectiveness