The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses

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Publisher:
Crown Business,
Pub. Date:
c2011.
Edition:
1st ed.
Language:
English
Description
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Presents a customer-based approach to business that relies on feedback from consumers to direct the company instead of a business plan and product centered approach.
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ISBN:
9780307887894
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Grouping Information

Grouped Work ID 279fffc9-f7b1-7b1e-1bf0-63ae6507d20d
full_title lean startup how todays entrepreneurs use continuous innovation to create radically successful busin
author ries eric
grouping_category book
lastUpdate 2017-12-17 02:02:23AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Ries, Eric, 1978-
author_display Ries, Eric
available_at_catalog Brighton, Huron Street, Perl Mack, Wright Farms
detailed_location_catalog Brighton - Adult Nonfiction, Huron Street - Adult Nonfiction, Perl Mack - Adult Nonfiction, Wright Farms - Adult Nonfiction
display_description "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Presents a customer-based approach to business that relies on feedback from consumers to direct the company instead of a business plan and product centered approach.
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primary_isbn 9780307887894
publishDate 2011
record_details ils:1140865|Book|Books|1st ed.|English|Crown Business,|c2011.|320 p. ; 22 cm.
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subject_facet BUSINESS & ECONOMICS / Entrepreneurship, Business & Economics / Small Business, Consumers' preferences, New business enterprises, Organizational effectiveness
title_display The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses
title_full The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries
title_short The lean startup :
title_sub how today's entrepreneurs use continuous innovation to create radically successful businesses
topic_facet Consumers' preferences, New business enterprises, Organizational effectiveness