Onward: how Starbucks fought for its life without losing its soul

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In the highly anticipated follow-up to his first bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

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ISBN:
9781605292885
161174492
9781611744927
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Grouped Work ID 2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
full_title onward how starbucks fought for its life without losing its soul
author schultz howard
grouping_category book
lastUpdate 2017-10-19 01:56:10AM

Solr Details

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accelerated_reader_point_value 0
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auth_author2 Bowlby, Stephen., Gordon, Joanne.
author Howard Schultz
author2-role Bowlby, Stephen.|Narrator, Gordon, Joanne., hoopla digital.
author_display Schultz, Howard
detailed_location_catalog Huron Street - Adult Nonfiction
display_description

In the highly anticipated follow-up to his first bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.

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subject_facet BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, Coffee -- United States -- Marketing, Coffee industry -- United States, Leadership -- United States, Organizational change -- United States, Schultz, Howard, Starbucks Coffee Company
title_display Onward : how Starbucks fought for its life without losing its soul
title_full Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon, Onward : how Starbucks fought for its life without losing its soul [electronic resource] / Howard Schultz ; Joanne Gordon, Onward How Starbucks Fought for Its Life Without Losing Its Soul
title_short Onward :
title_sub how Starbucks fought for its life without losing its soul
topic_facet BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, Biography & Autobiography, Business, Coffee, Coffee industry, Leadership, Marketing, Nonfiction, Organizational change, Schultz, Howard