Onward: how Starbucks fought for its life without losing its soul

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Pub. Date:
2011
Language:
English
Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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ISBN:
9781611744927
161174492
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Grouping Information

Grouped Work ID 2bf8040e-9ef1-add2-4ba6-5a93dc23bf68
Grouping Title onward how starbucks fought for its life without losing its soul
Grouping Author schultz howard
Grouping Category book
Last Grouping Update 2019-08-21 01:44:52AM
Last Indexed 2019-08-21 02:44:44AM

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auth_author2 Bowlby, Stephen.
Gordon, Joanne.
author Howard Schultz
author2-role Bowlby, Stephen.|Narrator
Gordon, Joanne.
hoopla digital.
author_display Schultz, Howard
display_description In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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series Listen Alaska
series_with_volume Listen Alaska|
subject_facet Coffee -- United States -- Marketing
Coffee industry -- United States
Leadership -- United States
Organizational change -- United States
Schultz, Howard
Starbucks Coffee Company
title_display Onward : how Starbucks fought for its life without losing its soul
title_full Onward : how Starbucks fought for its life without losing its soul [electronic resource] / Howard Schultz ; Joanne Gordon
Onward How Starbucks Fought for Its Life Without Losing Its Soul
title_short Onward :
title_sub how Starbucks fought for its life without losing its soul
topic_facet Biography & Autobiography
Business
Coffee
Coffee industry
Leadership
Marketing
Nonfiction
Organizational change
Schultz, Howard