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How We Decide

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Publisher:
Varies, see individual formats and editions
Pub. Date:
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Language:
English
Description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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Contributors:
Colacci, David. Narrator
ISBN:
9781423376460
9780547347486
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Grouping Information

Grouped Work ID2fb01cfc-89e9-7497-595c-45605c514254
Grouping Titlehow we decide
Grouping Authorlehrer jonah
Grouping Categorybook
Last Grouping Update2020-03-30 01:41:36AM
Last Indexed2020-03-30 02:45:52AM

Solr Details

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auth_author2Colacci, David.
authorLehrer, Jonah.
author2-roleColacci, David.|Narrator
author_displayLehrer, Jonah
detailed_location_catalogBrighton - Adult CD Audiobooks - Nonfiction
display_description

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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eBook
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owning_location_catalogBrighton
primary_isbn9781423376460
publishDate2008
2010
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:706870Audio BookAudio BooksEnglishBrilliance Audio, [2008]8 audio discs (approximately 10 hr.) : digital ; 4 3/4 in.
overdrive:68bc284f-ae48-4d27-896b-0d033495c1e9eBookeBookEnglishHoughton Mifflin Harcourt2010
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subject_facetAudiobooks
Decision making
Psychology / Neuropsychology
SCIENCE / Life Sciences / Human Anatomy & Physiology
title_displayHow We Decide
title_fullHow We Decide
How we decide / Jonah Lehrer
title_shortHow We Decide
topic_facetAudiobooks
Decision making
Nonfiction
Psychology
Science