What makes your brain happy and why you should do the opposite

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Average Rating
Publisher:
Gildan Audio,
Pub. Date:
2012.
Edition:
Unabridged.
Language:
English
Description
Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics-as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
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ISBN:
9781469001241
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Grouping Information

Grouped Work ID 453082cf-e2ea-1a57-d4af-ba50f127a0f2
full_title what makes your brain happy and why you should do the opposite
author disalvo david
grouping_category book
lastUpdate 2017-10-19 02:04:17AM

Solr Details

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auth_author2 Disalvo, David.
author DiSalvo, David, 1970-
author2-role Disalvo, David., hoopla digital.
author_display DiSalvo, David
display_description Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics-as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
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subject_facet Desire, Happiness, Logic, Neurosciences
title_display What makes your brain happy and why you should do the opposite
title_full What makes your brain happy and why you should do the opposite [electronic resource] / David DiSalvo
title_short What makes your brain happy and why you should do the opposite
topic_facet Desire, Happiness, Logic, Neurosciences