What makes your brain happy and why you should do the opposite

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Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics-as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
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ISBN:
9781616144838
9781469001241
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Grouped Work ID 453082cf-e2ea-1a57-d4af-ba50f127a0f2
full_title what makes your brain happy and why you should do the opposite
author disalvo david
grouping_category book
lastUpdate 2017-07-16 01:57:20AM

Solr Details

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auth_author2 Disalvo, David.
author DiSalvo, David, 1970-
author-letter DiSalvo, David,
author2 Disalvo, David., hoopla digital.
author2-role Disalvo, David., hoopla digital.
author_additional David DiSalvo.
author_display DiSalvo, David
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Huron Street
bisac_subject PSYCHOLOGY / Cognitive Psychology & Cognition, Psychology / Neuropsychology
callnumber-a BF575.H27
callnumber-first B - Philosophy, Psychology, Religion
callnumber-subject BF - Psychology
callnumber_sort_catalog SOC SCI PSYCH
date_added 2011-07-15T06:00:00Z
days_since_added 2225
detailed_location_catalog Huron Street - Adult Nonfiction
display_description Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics-as well as interviews with many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, DiSalvo argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
econtent_protection_type_catalog Always Available
econtent_source_catalog Hoopla
edition Unabridged.
format_boost 12
format_catalog Book, eAudiobook
format_category_catalog Audio Books, Books, eBook
grouping_category book
id 453082cf-e2ea-1a57-d4af-ba50f127a0f2
isbn 9781469001241, 9781616144838
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itype_catalog
language English
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lc_subject Desire, Happiness, Logic, Neurosciences
lexile_score -1
lib_boost_catalog 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog SOC SCI PSYCH i
local_callnumber_exact_catalog SOC SCI PSYCH i
local_callnumber_left_catalog SOC SCI PSYCH i
local_days_since_added_catalog 2225
num_holdings 1
owning_library_catalog All Anythink Libraries
owning_location_catalog Huron Street
physical 1 online resource (1 audio file (300 min.)) : digital., 309 p. ; 23 cm.
popularity 2
primary_isbn 9781616144838
publishDate 2011, 2012
publishDateSort 2011
publisher Gildan Audio ,, Prometheus Books,
rating 2.5
rating_facet oneStar, twoStar
record_details hoopla:MWT11212715|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2012.|1 online resource (1 audio file (300 min.)) : digital., ils:945321|Book|Books||English|Prometheus Books,|2011.|309 p. ; 23 cm.
recordtype grouped_work
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scoping_details_catalog hoopla:MWT11212715||Available Online|Available Online|false|true|false|false|false|false||||, ils:945321|1333163|On Shelf|On Shelf|false|true|true|false|false|true||||
subject_facet Desire, Happiness, Logic, Neurosciences, PSYCHOLOGY / Cognitive Psychology & Cognition, Psychology / Neuropsychology
table_of_contents pt. 1. Certainty and the seduction of chance. Adventures in certainty -- Seductive patterns and smoking monkeys -- pt. 2. Drifting, discounting, and escaping. Why a happy brain discounts the future -- The magnetism of autopilot -- Immersion and the great escape -- pt. 3. Motivation, restraint and regret. Revving your engine in idle -- Writingpromises on an etch-a-sketch -- Want, get, regret, repeat -- pt. 4. Social ebbs and influential flows. Socializing with monkeys like us -- The great truth rub off -- How your brain catches psychosocial colds -- The hidden power of stuff -- pt. 5. Memory and modelling. Your mind in rewrites -- Born to copy, learn to practice. pt. 6. Nothing so pure as action. Mind the gap -- Shake your meaning maker.
target_audience Adult
target_audience_full Adult
title What makes your brain happy and why you should do the opposite
title_display What makes your brain happy and why you should do the opposite
title_full What makes your brain happy and why you should do the opposite / David DiSalvo, What makes your brain happy and why you should do the opposite [electronic resource] / David DiSalvo
title_short What makes your brain happy and why you should do the opposite
title_sort what makes your brain happy and why you should do the opposite
topic Desire, Happiness, Logic, Neurosciences, PSYCHOLOGY / Cognitive Psychology & Cognition, Psychology / Neuropsychology
topic_facet Desire, Happiness, Logic, Neurosciences