What the customer wants you to know: how everybody needs to think differently about sales

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Edition:
Unabridged.
Language:
English
Description
The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.
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ISBN:
9781400126170
9781400106172
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Grouping Information

Grouped Work ID 4d5468be-8ac1-78b0-fc50-710d3dd4acd8
full_title what the customer wants you to know how everybody needs to think differently about sales
author charan ram
grouping_category book
lastUpdate 2017-06-03 04:51:19AM

Solr Details

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auth_author2 Hill, Dick.
author Charan, Ram.
author-letter Charan, Ram.
author2 Hill, Dick., hoopla digital.
author2-role Hill, Dick., hoopla digital.
author_additional Ram Charan.
author_display Charan, Ram
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Commerce City
bisac_subject BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Sales & Selling / General
callnumber-a eAudiobook hoopla
callnumber-first E - United States History
callnumber_sort_catalog CD BUSINESS
date_added 2008-04-04T06:00:00Z
days_since_added 3426
detailed_location_catalog Commerce City - Adult CD Audiobooks - Nonfiction
display_description The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.
econtent_protection_type_catalog Always Available
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edition Unabridged.
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grouping_category book
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language English
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lc_subject Audiobooks, Customer relations, Sales management, Selling
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local_callnumber_catalog CD BUSINESS i
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local_callnumber_left_catalog CD BUSINESS i
local_days_since_added_catalog 3426
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oclc (OCoLC)216934506
owning_library_catalog All Anythink Libraries
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physical 1 online resource (1 audio file (4hr., 30 min.)) : digital., 4 sound discs (4 hr., 30 min.) : digital ; 4 3/4 in.
popularity 2
primary_isbn 9781400126170
publishDate 2007, 2008
publishDateSort 2007
publisher Tantor Audio ,, Tantor Audio,
rating 2.5
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record_details hoopla:MWT10757000|eAudiobook|Audio Books|Unabridged.|English|Tantor Audio ,|2008.|1 online resource (1 audio file (4hr., 30 min.)) : digital., ils:657165|Audio Book|Audio Books|Unabridged.|English|Tantor Audio,|p2007.|4 sound discs (4 hr., 30 min.) : digital ; 4 3/4 in.
recordtype grouped_work
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subject_facet Audiobooks, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Sales & Selling / General, Customer relations, Sales management, Selling
target_audience Adult
target_audience_full Adult
title What the customer wants you to know : how everybody needs to think differently about sales
title_display What the customer wants you to know : how everybody needs to think differently about sales
title_full What the customer wants you to know : how everybody needs to think differently about sales [electronic resource] / Ram Charan, What the customer wants you to know [sound recording] : how everybody needs to think differently about sales / Ram Charan
title_short What the customer wants you to know :
title_sort what the customer wants you to know how everybody needs to think differently about sales
title_sub how everybody needs to think differently about sales
topic Audiobooks, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Sales & Selling / General, Customer relations, Sales management, Selling
topic_facet Audiobooks, Customer relations, Sales management, Selling