What the customer wants you to know: how everybody needs to think differently about sales

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Author:
Publisher:
Tantor Audio ,
Pub. Date:
2008.
Edition:
Unabridged.
Language:
English
Description
The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.
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ISBN:
9781400126170
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Grouping Information

Grouped Work ID 4d5468be-8ac1-78b0-fc50-710d3dd4acd8
Grouping Title what the customer wants you to know how everybody needs to think differently about sales
Grouping Author charan ram
Grouping Category book
Last Grouping Update 2018-09-22 02:05:19AM
Last Indexed 2018-09-23 03:07:31AM

Solr Details

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auth_author2 Hill, Dick.
author Charan, Ram.
author2-role Hill, Dick., hoopla digital.
author_display Charan, Ram
display_description The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.
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isbn 9781400126170
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primary_isbn 9781400126170
publishDate 2008
record_details hoopla:MWT10757000|eAudiobook|Audio Books|Unabridged.|English|Tantor Audio ,|2008.|1 online resource (1 audio file (4hr., 30 min.)) : digital.
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subject_facet Customer relations, Sales management, Selling
title_display What the customer wants you to know : how everybody needs to think differently about sales
title_full What the customer wants you to know : how everybody needs to think differently about sales [electronic resource] / Ram Charan
title_short What the customer wants you to know :
title_sub how everybody needs to think differently about sales
topic_facet Customer relations, Sales management, Selling