Tilt: shifting your strategy from products to customers

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end. According to Dawar, a professor at the Ivey Business School in Canada, three critical aspects of business have caused this "downstream" shift: the locus of competitive advantage, the locus of activities that add value (those the customer is willing to pay for), and the primary fixed costs in the business. These changes have profound implications for strategy and on the way businesses are measured, monitored, and managed. So as power shifts "downstream, " to where your company interacts with your customers, senior executives and marketers need to understand this new dynamic and reorient your strategy. In fact, most will need to completely shift the center of gravity of the business. Dawar will show you how"--
Also in this Series
More Like This
More Copies In Prospector
Loading Prospector Copies...
More Details
ISBN:
9781422187173
9781469029177
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID 546fec8f-6c97-b738-656b-8eb8bc55ec30
full_title tilt shifting your strategy from products to customers
author dawar n
grouping_category book
lastUpdate 2017-06-06 02:03:03AM

Solr Details

_version_ 1575876473475039232
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Dixon, Walter,
author Dawar, N. (Niraj),
author-letter Dawar, N.
author2 Dixon, Walter,, hoopla digital.
author2-role Dixon, Walter,narrator., hoopla digital.
author_additional Niraj Dawar.
author_display Dawar, N
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Huron Street
bisac_subject BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning
callnumber-a HF5415.5
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber_sort_catalog BUSINESS MNGMNT
date_added 2013-06-21T06:00:00Z
days_since_added 1517
detailed_location_catalog Huron Street - Adult Nonfiction
display_description "Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end. According to Dawar, a professor at the Ivey Business School in Canada, three critical aspects of business have caused this "downstream" shift: the locus of competitive advantage, the locus of activities that add value (those the customer is willing to pay for), and the primary fixed costs in the business. These changes have profound implications for strategy and on the way businesses are measured, monitored, and managed. So as power shifts "downstream, " to where your company interacts with your customers, senior executives and marketers need to understand this new dynamic and reorient your strategy. In fact, most will need to completely shift the center of gravity of the business. Dawar will show you how"--
econtent_protection_type_catalog Always Available
econtent_source_catalog Hoopla
edition Unabridged.
format_boost 12
format_catalog Book, eAudiobook
format_category_catalog Audio Books, Books, eBook
grouping_category book
id 546fec8f-6c97-b738-656b-8eb8bc55ec30
isbn 9781422187173, 9781469029177
item_details hoopla:MWT11212611||Online Hoopla Collection|Online Hoopla|eAudiobook|Audio Books|1|false|true|Hoopla||https://www.hoopladigital.com/title/11212611||Available Online||||, ils:951285|1348699|Huron Street - Adult Nonfiction|BUSINESS MNGMNT i|Book|Books|1|false|false|||||On Shelf||ng||
itype_catalog
language English
language_boost 10
language_boost_es 1
lc_subject Consumer behavior, Customer relations, Management, Marketing, Marketing research, Strategic planning
lexile_score -1
lib_boost_catalog 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS MNGMNT i
local_callnumber_exact_catalog BUSINESS MNGMNT i
local_callnumber_left_catalog BUSINESS MNGMNT i
local_days_since_added_catalog 1517
num_holdings 1
oclc (OCoLC)826444561, 951285
owning_library_catalog All Anythink Libraries
owning_location_catalog Huron Street
physical 1 online resource (1 audio file (360 min.)) : digital., ix, 228 pages ; 25 cm.
popularity 2
primary_isbn 9781422187173
publishDate 2013, 2014
publishDateSort 2013
publisher Gildan Audio ,, Harvard Business Review Press,
rating 2.5
rating_facet oneStar, twoStar
record_details hoopla:MWT11212611|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2014.|1 online resource (1 audio file (360 min.)) : digital., ils:951285|Book|Books||English|Harvard Business Review Press,|[2013]|ix, 228 pages ; 25 cm.
recordtype grouped_work
scope_has_related_records acpl, be, br, catalog, cc, ext, ng, pm, th, wf
scoping_details_catalog hoopla:MWT11212611||Available Online|Available Online|false|true|false|false|false|false||||, ils:951285|1348699|On Shelf|On Shelf|false|true|true|false|false|true||||
subject_facet BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning, Consumer behavior, Customer relations, Marketing -- Management, Marketing research, Strategic planning
target_audience Adult
target_audience_full Adult
title Tilt : shifting your strategy from products to customers
title_display Tilt : shifting your strategy from products to customers
title_full Tilt : shifting your strategy from products to customers / Niraj Dawar, Tilt : shifting your strategy from products to customers [electronic resource] / Niraj Dawar
title_short Tilt :
title_sort tilt shifting your strategy from products to customers
title_sub shifting your strategy from products to customers
topic BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning, Consumer behavior, Customer relations, Marketing Management, Marketing research, Strategic planning
topic_facet Consumer behavior, Customer relations, Management, Marketing, Marketing research, Strategic planning