Tilt: shifting your strategy from products to customers

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"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end. According to Dawar, a professor at the Ivey Business School in Canada, three critical aspects of business have caused this "downstream" shift: the locus of competitive advantage, the locus of activities that add value (those the customer is willing to pay for), and the primary fixed costs in the business. These changes have profound implications for strategy and on the way businesses are measured, monitored, and managed. So as power shifts "downstream, " to where your company interacts with your customers, senior executives and marketers need to understand this new dynamic and reorient your strategy. In fact, most will need to completely shift the center of gravity of the business. Dawar will show you how"--
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ISBN:
9781422187173
9781469029177
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Grouped Work ID 546fec8f-6c97-b738-656b-8eb8bc55ec30
full_title tilt shifting your strategy from products to customers
author dawar n
grouping_category book
lastUpdate 2017-06-06 02:03:03AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Dixon, Walter,
author Dawar, N. (Niraj),
author2-role Dixon, Walter,narrator., hoopla digital.
author_display Dawar, N
available_at_catalog Huron Street
detailed_location_catalog Huron Street - Adult Nonfiction
display_description "Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those you have with your customers. Only companies that recognize and move on this shift will win out in the end. According to Dawar, a professor at the Ivey Business School in Canada, three critical aspects of business have caused this "downstream" shift: the locus of competitive advantage, the locus of activities that add value (those the customer is willing to pay for), and the primary fixed costs in the business. These changes have profound implications for strategy and on the way businesses are measured, monitored, and managed. So as power shifts "downstream, " to where your company interacts with your customers, senior executives and marketers need to understand this new dynamic and reorient your strategy. In fact, most will need to completely shift the center of gravity of the business. Dawar will show you how"--
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format_category_catalog Audio Books, Books, eBook
id 546fec8f-6c97-b738-656b-8eb8bc55ec30
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itype_catalog
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS MNGMNT i
owning_library_catalog All Anythink Libraries
owning_location_catalog Huron Street
primary_isbn 9781422187173
publishDate 2013, 2014
record_details hoopla:MWT11212611|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2014.|1 online resource (1 audio file (360 min.)) : digital., ils:951285|Book|Books||English|Harvard Business Review Press,|[2013]|ix, 228 pages ; 25 cm.
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subject_facet BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning, Consumer behavior, Customer relations, Marketing -- Management, Marketing research, Strategic planning
title_display Tilt : shifting your strategy from products to customers
title_full Tilt : shifting your strategy from products to customers / Niraj Dawar, Tilt : shifting your strategy from products to customers [electronic resource] / Niraj Dawar
title_short Tilt :
title_sub shifting your strategy from products to customers
topic_facet Consumer behavior, Customer relations, Management, Marketing, Marketing research, Strategic planning