The art of the start: the time-tested, battle-hardened guide for anyone starting anything

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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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ISBN:
9781400190638
9781400110636
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Grouping Information

Grouped Work ID 558128e3-0e57-6b7b-523d-7332d6864fe8
full_title art of the start the time tested battle hardened guide for anyone starting anything
author kawasaki guy
grouping_category book
lastUpdate 2017-06-12 01:51:27AM

Solr Details

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auth_author2 Boehmer, Paul.
author Kawasaki, Guy, 1954-
author-letter Kawasaki, Guy,
author2 Boehmer, Paul., hoopla digital.
author2-role Boehmer, Paul., Boehmer, Paul.|Narrator, hoopla digital.
author_additional Guy Kawasaki.
author_display Kawasaki, Guy
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Huron Street
bisac_subject BUSINESS & ECONOMICS / Entrepreneurship, Business & Economics / New Business Enterprises
callnumber-a HD62.5
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_catalog CD BUSINESS
date_added 2009-01-15T07:00:00Z
days_since_added 3142
detailed_location_catalog Huron Street - Adult CD Audiobooks - Nonfiction
display_description What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
econtent_protection_type_catalog Always Available
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edition Unabridged.
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id 558128e3-0e57-6b7b-523d-7332d6864fe8
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local_callnumber_catalog CD BUSINESS i
local_callnumber_exact_catalog CD BUSINESS i
local_callnumber_left_catalog CD BUSINESS i
local_days_since_added_catalog 3142
num_holdings 1
oclc 729680
owning_library_catalog All Anythink Libraries
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physical 1 online resource (1 audio file (420 min.)) : digital., 6 sound discs (7 hr.) : digital ; 4 3/4 in.
popularity 2
primary_isbn 9781400190638
publishDate 2008, 2009
publishDateSort 2008
publisher Tantor Audio ,, Tantor,
rating 2.5
rating_facet oneStar, twoStar
record_details hoopla:MWT10756278|eAudiobook|Audio Books|Unabridged.|English|Tantor Audio ,|2009.|1 online resource (1 audio file (420 min.)) : digital., ils:729680|Audio Book|Audio Books||English|Tantor,|p2008.|6 sound discs (7 hr.) : digital ; 4 3/4 in.
recordtype grouped_work
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subject_facet Audiobooks, BUSINESS & ECONOMICS / Entrepreneurship, Business & Economics / New Business Enterprises, Entrepreneurship, New business enterprises
target_audience Adult
target_audience_full Adult
title The art of the start : the time-tested, battle-hardened guide for anyone starting anything
title_display The art of the start : the time-tested, battle-hardened guide for anyone starting anything
title_full The art of the start : the time-tested, battle-hardened guide for anyone starting anything [electronic resource] / Guy Kawasaki, The art of the start [sound recording] : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki
title_short The art of the start :
title_sort art of the start the time-tested, battle-hardened guide for anyone starting anything
title_sub the time-tested, battle-hardened guide for anyone starting anything
topic Audiobooks, BUSINESS & ECONOMICS / Entrepreneurship, Business & Economics / New Business Enterprises, Entrepreneurship, New business enterprises
topic_facet Audiobooks, Entrepreneurship, New business enterprises