Brewing up a business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

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Language:
English
Description
"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms."--Provided by publisher.
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ISBN:
9780470942314
9781118061879
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Grouping Information

Grouped Work ID 58be4aca-5427-b48f-0d36-cc7f569332ce
full_title brewing up a business adventures in beer from the founder of dogfish head craft brewery
author calagione sam
grouping_category book
lastUpdate 2017-11-24 01:49:59AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Calagione, Sam, 1969-
author_display Sam Calagione
available_at_catalog Wright Farms
detailed_location_catalog Wright Farms - Adult Nonfiction
display_description "Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms."--Provided by publisher.
format_catalog Book, eBook
format_category_catalog Books, eBook
id 58be4aca-5427-b48f-0d36-cc7f569332ce
isbn 9780470942314, 9781118061879
item_details ils:833985|1344629|Wright Farms - Adult Nonfiction|BUSINESS SML BUS i|Book|Books|1|false|false|||||On Shelf||wf||, overdrive:6f20b4ef-6c13-4e98-8c68-cc4e43c6dee6|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,OverDrive Read,Kindle Book|Available Online||||
itype_catalog
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS SML BUS i
owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
primary_isbn 9780470942314
publishDate 2011
record_details ils:833985|Book|Books|Rev. and updated.|English|Wiley,|c2011.|xxii, 274 p. : ill. ; 23 cm., overdrive:6f20b4ef-6c13-4e98-8c68-cc4e43c6dee6|eBook|eBook||English|Wiley|2011|
recordtype grouped_work
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series 2nd Edition, Revised and Updated
series_with_volume 2nd Edition, Revised and Updated
subject_facet BUSINESS & ECONOMICS / Corporate & Business History, BUSINESS & ECONOMICS / Entrepreneurship, Business & Economics / New Business Enterprises, Business & Economics / Small Business, Dogfish Head Craft Brewery, Entrepreneurship -- Delaware, Microbreweries -- Delaware, Small business -- Delaware
title_display Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery
title_full Brewing Up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery / Sam Calagione
title_short Brewing up a business :
title_sub Adventures in Beer from the Founder of Dogfish Head Craft Brewery
topic_facet Business, Entrepreneurship, Microbreweries, Nonfiction, Small business