Going social: excite customers, generate buzz, and energize your brand with the power of social media

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Description
Going Social.
Just a few years ago, building real relationships with your customers online was a competitive advantage; now it's a basic requirement for doing business. Jeremy Goldman has been in the trenches helping companies incorporate "social" into their digital processes for over a decade-and in Going Social he gives you all the practical guidance you need to transition from traditional marketing to powerful online engagement.
Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social reveals how to use platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and Foursquare to breathe new life into your brand, spread the word about your products, get valuable feedback, and grow customer loyalty. It shows you how to:
Pinpoint where your audience "lives" online.
· Create relevant, engaging content.
· Give your brand a unique voice and personality.
· Build strong bonds with bloggers.
· Cultivate brand spokespeople.
· Identify and reward influencers.
· Use targeting to engage more effectively.
· Get good at listening.
· Choose and use the best dashboards for monitoring multiple social channels simultaneously.
· Avoid pitfalls when possible-and respond to negative feedback when a misstep is made.
Regardless of the type or size of your business, to stay competitive you'll need a robust online presence. With this insightful and easy-to-understand book, you'll learn how to inject "social" into your processes, connect with your customers, and position your brand as a winner in the digital landscape. Book jacket.
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ISBN:
9780814432556
9781469085906
9780814432563
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Grouping Information

Grouped Work ID5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
Grouping Titlegoing social excite customers generate buzz and energize your brand with the power of social media
Grouping Authorgoldman jeremy
Grouping Categorybook
Last Grouping Update2019-12-06 01:44:25AM
Last Indexed2019-12-06 03:02:15AM

Solr Details

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auth_author2Geoffrey, Joe.
authorJeremy Goldman
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hoopla digital.
author_displayGoldman, Jeremy
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display_descriptionGoing Social. Just a few years ago, building real relationships with your customers online was a competitive advantage; now it's a basic requirement for doing business. Jeremy Goldman has been in the trenches helping companies incorporate "social" into their digital processes for over a decade-and in Going Social he gives you all the practical guidance you need to transition from traditional marketing to powerful online engagement. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social reveals how to use platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, and Foursquare to breathe new life into your brand, spread the word about your products, get valuable feedback, and grow customer loyalty. It shows you how to: Pinpoint where your audience "lives" online. · Create relevant, engaging content. · Give your brand a unique voice and personality. · Build strong bonds with bloggers. · Cultivate brand spokespeople. · Identify and reward influencers. · Use targeting to engage more effectively. · Get good at listening. · Choose and use the best dashboards for monitoring multiple social channels simultaneously. · Avoid pitfalls when possible-and respond to negative feedback when a misstep is made. Regardless of the type or size of your business, to stay competitive you'll need a robust online presence. With this insightful and easy-to-understand book, you'll learn how to inject "social" into your processes, connect with your customers, and position your brand as a winner in the digital landscape. Book jacket.
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hoopla:MWT11258707eAudiobookAudio BooksUnabridged.EnglishGildan Audio, 2012.1 online resource (1 audio file (480 min.)) : digital.
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subject_facetBUSINESS & ECONOMICS / E-Commerce / Internet Marketing
COMPUTERS / Web / Social Networking
Customer relations
Internet marketing
Online social networks
Social marketing
Social media
title_displayGoing social : excite customers, generate buzz, and energize your brand with the power of social media
title_fullGoing Social Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman
Going social : excite customers, generate buzz, and energize your brand with the power of social media [electronic resource] / Jeremy Goldman
title_shortGoing social
title_subexcite customers, generate buzz, and energize your brand with the power of social media
topic_facetComputer Technology
Customer relations
Internet marketing
Nonfiction
Online social networks
Social marketing
Social media