Going social: excite customers, generate buzz, and energize your brand with the power of social media

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If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

Formulate a social strategy

Pinpoint their audience and where they "live" online

Give their brand a unique voice and personality

Get good at listening

Create relevant, engaging content

Identify and reward influencers

Build strong bonds with bloggers

Become truly customer-centric

Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

Cultivate brand spokespeople

Use targeting to engage more effectively

Turn employees into social marketers

Engage with ROI in mindThe digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

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ISBN:
9780814432556
9780814432563
9781469085906
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Grouped Work ID 5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
full_title going social excite customers generate buzz and energize your brand with the power of social media
author goldman jeremy
grouping_category book
lastUpdate 2017-08-22 01:48:43AM

Solr Details

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bisac_subject BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, COMPUTERS / Web / Social Networking
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date_added 2012-05-17T06:00:00Z
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display_description

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

Formulate a social strategy

Pinpoint their audience and where they "live" online

Give their brand a unique voice and personality

Get good at listening

Create relevant, engaging content

Identify and reward influencers

Build strong bonds with bloggers

Become truly customer-centric

Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

Cultivate brand spokespeople

Use targeting to engage more effectively

Turn employees into social marketers

Engage with ROI in mindThe digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

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physical 1 online resource, 1 online resource (1 audio file (480 min.)) : digital., ix, 294 p. ; 23 cm.
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subject_facet BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, COMPUTERS / Web / Social Networking, Customer relations, Electronic books, Internet marketing, Online social networks, Social marketing, Social media
table_of_contents Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.
target_audience Adult
target_audience_full Adult
title Going social : excite customers, generate buzz, and energize your brand with the power of social media
title_display Going social : excite customers, generate buzz, and energize your brand with the power of social media
title_full Going Social Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media, Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman, Going social : excite customers, generate buzz, and energize your brand with the power of social media [electronic resource] / Jeremy Goldman
title_short Going social :
title_sort going social excite customers, generate buzz, and energize your brand with the power of social media
title_sub excite customers, generate buzz, and energize your brand with the power of social media
topic BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, COMPUTERS / Web / Social Networking, Computer Technology, Customer relations, Electronic books, Internet marketing, Nonfiction, Online social networks, Social marketing, Social media
topic_facet Computer Technology, Customer relations, Electronic books, Internet marketing, Nonfiction, Online social networks, Social marketing, Social media