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Going Social: excite customers, generate buzz, and energize your brand with the power of social media

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Publisher:
Varies, see individual formats and editions
Pub. Date:
2012.
Language:
English
Description
In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind.The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you'll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.
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ISBN:
9781469085906
9780814432563
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Grouping Information

Grouped Work ID5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
Grouping Titlegoing social excite customers generate buzz and energize your brand with the power of social media
Grouping Authorgoldman jeremy
Grouping Categorybook
Last Grouping Update2020-07-09 01:41:44AM
Last Indexed2020-07-09 03:02:38AM

Solr Details

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accelerated_reader_reading_level0
auth_author2Geoffrey, Joe.
authorJeremy Goldman
author2-roleGeoffrey, Joe.
hoopla digital.
author_displayGoldman, Jeremy
display_descriptionIn the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their marketing processes. He explains the ins and outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, and Pinterest and teaches readers how to formulate a social strategy, pinpoint and cater to the right audience, give their brand a unique online voice, create relevant and engaging content, identify and reward influencers, build strong bonds with bloggers, become truly customer-centric, respond to negative feedback, use targeting to engage more effectively, turn employees into social marketers, and engage with ROI in mind.The digital landscape offers unprecedented opportunities to spread the word about products and services. While other businesses struggle to transition from traditional marketing to online engagement, you'll be enacting a social media strategy that magnifies customer loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social will teach you how to leverage our brave new social frontier.
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eBook
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eBook
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primary_isbn9781469085906
publishDate2012
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT11258707eAudiobookAudio BooksUnabridged.EnglishGildan Audio, 2012.1 online resource (1 audio file (480 min.)) : digital.
overdrive:93499a4d-372c-46e5-8421-0a2e2f4f9542eBookeBookEnglishAMACOM Books2012
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
hoopla:MWT11258707Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
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subject_facetCustomer relations
Internet marketing
Online social networks
Social marketing
Social media
title_displayGoing Social Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
title_fullGoing Social Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
Going social : excite customers, generate buzz, and energize your brand with the power of social media [electronic resource] / Jeremy Goldman
title_shortGoing Social
title_subexcite customers, generate buzz, and energize your brand with the power of social media
topic_facetComputer Technology
Customer relations
Internet marketing
Nonfiction
Online social networks
Social marketing
Social media