Going social: excite customers, generate buzz, and energize your brand with the power of social media

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Description

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

Formulate a social strategy

Pinpoint their audience and where they "live" online

Give their brand a unique voice and personality

Get good at listening

Create relevant, engaging content

Identify and reward influencers

Build strong bonds with bloggers

Become truly customer-centric

Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

Cultivate brand spokespeople

Use targeting to engage more effectively

Turn employees into social marketers

Engage with ROI in mindThe digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

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ISBN:
9780814432556
9781469085906
9780814432563
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Grouping Information

Grouped Work ID 5dfcac46-53bb-6b44-c0dc-aa33e6e3e4e0
Grouping Title going social excite customers generate buzz and energize your brand with the power of social media
Grouping Author goldman jeremy
Grouping Category book
Last Grouping Update 2018-11-14 01:47:14AM
Last Indexed 2018-11-14 02:41:34AM

Solr Details

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auth_author2 Geoffrey, Joe.
author Jeremy Goldman
author2-role Geoffrey, Joe., hoopla digital.
author_display Goldman, Jeremy
available_at_catalog Huron Street, Wright Farms
detailed_location_catalog Huron Street - Adult Nonfiction, Wright Farms - Adult Nonfiction
display_description

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others—and shows readers how to:

Formulate a social strategy

Pinpoint their audience and where they "live" online

Give their brand a unique voice and personality

Get good at listening

Create relevant, engaging content

Identify and reward influencers

Build strong bonds with bloggers

Become truly customer-centric

Avoid pitfalls when possible—and respond to negative feedback when a misstep is made

Cultivate brand spokespeople

Use targeting to engage more effectively

Turn employees into social marketers

Engage with ROI in mindThe digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

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publishDate 2012, 2013
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subject_facet BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, COMPUTERS / Web / Social Networking, Customer relations, Internet marketing, Online social networks, Social marketing, Social media
title_display Going social : excite customers, generate buzz, and energize your brand with the power of social media
title_full Going Social Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media, Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman, Going social : excite customers, generate buzz, and energize your brand with the power of social media [electronic resource] / Jeremy Goldman
title_short Going social :
title_sub excite customers, generate buzz, and energize your brand with the power of social media
topic_facet Computer Technology, Customer relations, Internet marketing, Nonfiction, Online social networks, Social marketing, Social media