The numerati

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English
Description
An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed. Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.
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ISBN:
9780547416557
9781481567466
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Grouping Information

Grouped Work ID 641f25d7-e566-e838-2b32-79acac631320
Grouping Title numerati
Grouping Author baker stephen
Grouping Category book
Last Grouping Update 2018-08-20 01:46:46AM
Last Indexed 2018-08-20 02:37:33AM

Solr Details

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auth_author2 Garcia, Paul Michael.
author Stephen Baker
author2-role Garcia, Paul Michael.|Narrator, hoopla digital.
author_display Baker, Stephen
display_description An urgent look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed. Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives.
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last_indexed 2018-08-20T08:37:33.209Z
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literary_form Non Fiction
literary_form_full Non Fiction
primary_isbn 9780547416557
publishDate 2008, 2009
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subject_facet Electronic books, Human behavior -- Mathematical models, Mathematical models -- Social aspects, Mathematical statistics -- Data processing
title_display The numerati
title_full The Numerati, The numerati [electronic resource] / Stephen Baker
title_short The numerati
title_sub
topic_facet Current Events, Data processing, Electronic books, Human behavior, Mathematical models, Mathematical statistics, Nonfiction, Social aspects