Jab, jab, jab, right hook: how to tell your story in a noisy social world

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Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
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ISBN:
9780062273062
9780062273079
006227306
9782511024126
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Grouping Information

Grouped Work ID 65b6aa59-77ad-1b41-4d74-d8591181c935
full_title jab jab jab right hook how to tell your story in a noisy social world
author vaynerchuk gary
grouping_category book
lastUpdate 2017-10-23 01:53:03AM

Solr Details

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auth_author2 Vaynerchuk, Gary.
author Vaynerchuk, Gary.
author2-role Vaynerchuk, Gary.Jab, jab, jab, right hook., hoopla digital.
author_display Vaynerchuk, Gary
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detailed_location_catalog Brighton - Adult Nonfiction, Huron Street - Adult Nonfiction, Wright Farms - Adult Nonfiction
display_description "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
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primary_isbn 9780062273062
publishDate 2013, 2014
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series Book Summary collection
series_with_volume Book Summary collection
subject_facet BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Marketing / General, Electronic books, Internet marketing, Marketing -- Social aspects, Social media
title_display Jab, jab, jab, right hook : how to tell your story in a noisy, social world
title_full Jab, Jab, Jab, Right Hook How to Tell Your Story in a Noisy Social World, Jab, jab, jab, right hook : how to tell your story in a noisy social world [electronic resource] / Gary Vaynerchuk, Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk
title_short Jab, jab, jab, right hook :
title_sub how to tell your story in a noisy social world
topic_facet Business, Electronic books, Internet marketing, Marketing, Nonfiction, Social aspects, Social media