The Big Payback: The History of the Business of Hip-Hop

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Publisher:
Penguin Publishing Group
Pub. Date:
2011
Language:
English
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"There has never been a better book about hip-hop...a record-biz portrait that jumps off the page."—A.V. ClubTHE INSPIRATION FOR THE VH1 SERIES THE BREAKSThe Big Payback takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.

INCLUDES PHOTOGRAPHS

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ISBN:
9781101568118
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Grouping Information

Grouped Work ID 68e67205-5256-0c12-f45f-a1fab92f939e
Grouping Title big payback the history of the business of hip hop
Grouping Author charnas dan
Grouping Category book
Last Grouping Update 2018-08-15 01:47:41AM
Last Indexed 2018-08-14 02:50:52AM

Solr Details

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author Dan Charnas
author_display Dan Charnas
display_description "There has never been a better book about hip-hop...a record-biz portrait that jumps off the page."—A.V. Club
THE INSPIRATION FOR THE VH1 SERIES THE BREAKS

The Big Payback
takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.
300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.

INCLUDES PHOTOGRAPHS

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id 68e67205-5256-0c12-f45f-a1fab92f939e
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literary_form_full Non Fiction
primary_isbn 9781101568118
publishDate 2011
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title_display The Big Payback
title_full The Big Payback The History of the Business of Hip-Hop
title_short The Big Payback
title_sub The History of the Business of Hip-Hop
topic_facet Music, Nonfiction