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Switch: How to Change Things When Change Is Hard

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.

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ISBN:
9780385528757
9780307704870
9780739376966
9780307590169
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Grouping Information

Grouped Work ID85c72e68-cc87-37c8-1b70-4c07d9a1cf86
Grouping Titleswitch how to change things when change is hard
Grouping Authorheath chip
Grouping Categorybook
Last Grouping Update2020-06-05 01:45:32AM
Last Indexed2020-06-05 02:51:57AM

Solr Details

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auth_author2Heath, Dan, 1973-
Kahlenberg, Charles.
authorHeath, Chip.
author2-roleHeath, Dan,1973-
Kahlenberg, Charles.|Narrator
author_displayChip Heath
available_at_catalogHuron Street
detailed_location_catalogHuron Street - Adult Nonfiction
Wright Farms - Adult CD Audiobooks - Nonfiction
display_description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

From the Hardcover edition.

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subject_facetAudiobooks
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Development / Business Development
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Organizational Development
BUSINESS & ECONOMICS / Personal Success
Change
Change (Psychology)
SELF-HELP / Personal Growth / General
title_displaySwitch : how to change things when change is hard
title_fullSwitch : how to change things when change is hard / Chip Heath and Dan Heath
Switch How to Change Things When Change Is Hard
title_shortSwitch
title_subHow to Change Things When Change Is Hard
topic_facetAudiobooks
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
BUSINESS & ECONOMICS / Development / Business Development
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Leadership
Business
Change
Change (Psychology)
Nonfiction
Psychology
Self-Improvement