Sway: the irresistible pull of irrational behavior

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Description

Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, DC commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn’t working, we are reluctant to change course). Weaving together colorful stories-- about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court-- tours the flip side of reason and points us toward a more rational life.

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Grouping Information

Grouped Work ID 8915bf0d-9d60-e8d5-f838-a144967c5a18
Grouping Title sway the irresistible pull of irrational behavior
Grouping Author brafman ori
Grouping Category book
Last Grouping Update 2019-09-21 01:46:33AM
Last Indexed 2019-09-21 02:51:37AM

Solr Details

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auth_author2 Apicella, John.
Brafman, Rom.
author Brafman, Ori.
author2-role Apicella, John.
Brafman, Rom.
hoopla digital.
author_display Brafman, Ori
display_description

Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, DC commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn’t working, we are reluctant to change course). Weaving together colorful stories-- about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court-- tours the flip side of reason and points us toward a more rational life.

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subject_facet Conduct of life
Errors
Irrationalism (Philosophy)
Rationalism -- Psychological aspects
Thought and thinking
title_display Sway : the irresistible pull of irrational behavior
title_full Sway : the irresistible pull of irrational behavior [electronic resource] / Ori Brafman, Rom Brafman
Sway The Irresistible Pull of Irrational Behavior
title_short Sway :
title_sub the irresistible pull of irrational behavior
topic_facet Business
Conduct of life
Errors
Irrationalism (Philosophy)
Nonfiction
Psychological aspects
Rationalism
Thought and thinking