Sway: the irresistible pull of irrational behavior

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Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, DC commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn’t working, we are reluctant to change course). Weaving together colorful stories-- about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court-- tours the flip side of reason and points us toward a more rational life.

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ISBN:
9781598876307
9781598876291
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Grouping Information

Grouped Work ID 8915bf0d-9d60-e8d5-f838-a144967c5a18
full_title sway the irresistible pull of irrational behavior
author brafman ori
grouping_category book
lastUpdate 2017-11-23 01:54:43AM

Solr Details

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auth_author2 Apicella, John., Brafman, Rom.
author Ori Brafman
author2-role Apicella, John., Apicella, John.|Narrator, Brafman, Rom., hoopla digital.
author_display Brafman, Ori
available_at_catalog Wright Farms
detailed_location_catalog Wright Farms - Adult CD Audiobooks - Nonfiction
display_description

Like the bestselling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, DC commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn’t working, we are reluctant to change course). Weaving together colorful stories-- about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court-- tours the flip side of reason and points us toward a more rational life.

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owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
primary_isbn 9781598876307
publishDate 2008
record_details hoopla:MWT11419112|eAudiobook|Audio Books|Unabridged.|English|HighBridge, a division of Recorded Books ,|2008.|1 online resource (1 audio file (4hr., 45 min.)) : digital., ils:679375|Audio Book|Audio Books||English|HighBridge,|p2008.|4 sound discs (4 3/4 hr.) : digital ; 4 3/4 in., overdrive:7d3e70a5-62f2-4345-8e69-f9f135df537e|eAudiobook|Audio Books||English|HighBridge Company||
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subject_facet Audiobooks, BUSINESS & ECONOMICS / General, Conduct of life, Errors, Irrationalism (Philosophy), Rationalism -- Psychological aspects, Stupidity, Success, Thought and thinking
title_display Sway : the irresistible pull of irrational behavior
title_full Sway : the irresistible pull of irrational behavior [electronic resource] / Ori Brafman, Rom Brafman, Sway The Irresistible Pull of Irrational Behavior, Sway [sound recording] : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman
title_short Sway :
title_sub the irresistible pull of irrational behavior
topic_facet Audiobooks, BUSINESS & ECONOMICS / General, Business, Conduct of life, Errors, Irrationalism (Philosophy), Nonfiction, Psychological aspects, Rationalism, Stupidity, Success, Thought and thinking