The pumpkin plan: a simple strategy to grow a remarkable business in any field

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Pub. Date:
2012.
Language:
English
Description
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it-do it, sell it-do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpƯkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconvenƯtional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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ISBN:
9781591844884
9781469000831
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Grouping Information

Grouped Work ID a1bea6fd-c130-795b-50df-5a75f7b03b41
full_title pumpkin plan a simple strategy to grow a remarkable business in any field
author michalowicz mike
grouping_category book
lastUpdate 2017-11-24 01:58:50AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Michalowicz, Mike.
author Michalowicz, Mike.
author2-role Michalowicz, Mike., hoopla digital.
author_display Michalowicz, Mike
available_at_catalog Wright Farms
detailed_location_catalog Wright Farms - Adult Nonfiction
display_description Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it-do it, sell it-do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpƯkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconvenƯtional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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format_category_catalog Audio Books, Books, eBook
id a1bea6fd-c130-795b-50df-5a75f7b03b41
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literary_form_full Non Fiction
local_callnumber_catalog BUSINESS SML BUS i
owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
primary_isbn 9781591844884
publishDate 2012
record_details hoopla:MWT11212774|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio,|2012.|1 online resource (1 audio file (360 min.)) : digital., ils:889060|Book|Books||English|Portfolio/Penguin,|2012.|viii, 228 p. : ill. ; 24 cm.
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subject_facet BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Strategic planning, Success in business
title_display The pumpkin plan : a simple strategy to grow a remarkable business in any field
title_full Pumpkin plan : a simple strategy to grow a remarkable business in any field [electronic resource] / Mike Michalowicz, The pumpkin plan : a simple strategy to grow a remarkable business in any field / Mike Michalowicz
title_short The pumpkin plan :
title_sub a simple strategy to grow a remarkable business in any field
topic_facet Entrepreneurship, Strategic planning, Success in business