The pumpkin plan: a simple strategy to grow a remarkable business in any field

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Pub. Date:
2012.
Language:
English
Description
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it-do it, sell it-do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpƯkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconvenƯtional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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ISBN:
9781591844884
9781469000831
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Grouping Information

Grouped Work ID a1bea6fd-c130-795b-50df-5a75f7b03b41
full_title pumpkin plan a simple strategy to grow a remarkable business in any field
author michalowicz mike
grouping_category book
lastUpdate 2017-08-22 01:54:26AM

Solr Details

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auth_author2 Michalowicz, Mike.
author Michalowicz, Mike.
author-letter Michalowicz, Mike.
author2 Michalowicz, Mike., hoopla digital.
author2-role Michalowicz, Mike., hoopla digital.
author_additional Mike Michalowicz.
author_display Michalowicz, Mike
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Wright Farms
bisac_subject BUSINESS & ECONOMICS / Entrepreneurship
callnumber-a HB615
callnumber-first H - Social Science
callnumber-subject HB - Economic Theory and Demography
callnumber_sort_catalog BUSINESS SML BUS
date_added 2012-01-13T07:00:00Z
days_since_added 2049
detailed_location_catalog Wright Farms - Adult Nonfiction
display_description Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive-let alone grow-it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it-do it, sell it-do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration-pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpƯkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconvenƯtional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
econtent_protection_type_catalog Always Available
econtent_source_catalog Hoopla
edition Unabridged.
format_boost 12
format_catalog Book, eAudiobook
format_category_catalog Audio Books, Books, eBook
grouping_category book
id a1bea6fd-c130-795b-50df-5a75f7b03b41
isbn 9781469000831, 9781591844884
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itype_catalog
language English
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lc_subject Entrepreneurship, Strategic planning, Success in business
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lib_boost_catalog 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS SML BUS i
local_callnumber_exact_catalog BUSINESS SML BUS i
local_callnumber_left_catalog BUSINESS SML BUS i
local_days_since_added_catalog 2049
num_holdings 1
owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
physical 1 online resource (1 audio file (360 min.)) : digital., viii, 228 p. : ill. ; 24 cm.
popularity 2
primary_isbn 9781591844884
publishDate 2012
publishDateSort 2012
publisher Gildan Audio ,, Portfolio/Penguin,
rating 2.5
rating_facet oneStar, twoStar
record_details hoopla:MWT11212774|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2012.|1 online resource (1 audio file (360 min.)) : digital., ils:889060|Book|Books||English|Portfolio/Penguin,|2012.|viii, 228 p. : ill. ; 24 cm.
recordtype grouped_work
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scoping_details_catalog hoopla:MWT11212774||Available Online|Available Online|false|true|false|false|false|false||||, ils:889060|1483799|On Shelf|On Shelf|false|true|true|false|false|true||||
subject_facet BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Strategic planning, Success in business
table_of_contents A half-ton pumpkin is about to save your life -- A slow, miserable death -- The seed -- Assess the vine -- How we do things down on the farm -- The tourniquet technique -- Play favorites and break rules -- The wish list -- Let them lead -- Big, fat and healthy -- The airline safety card method -- Kill the curve -- Next season -- How to pumpkin plan your business : your story.
target_audience Adult
target_audience_full Adult
title The pumpkin plan : a simple strategy to grow a remarkable business in any field
title_display The pumpkin plan : a simple strategy to grow a remarkable business in any field
title_full Pumpkin plan : a simple strategy to grow a remarkable business in any field [electronic resource] / Mike Michalowicz, The pumpkin plan : a simple strategy to grow a remarkable business in any field / Mike Michalowicz
title_short The pumpkin plan :
title_sort pumpkin plan a simple strategy to grow a remarkable business in any field
title_sub a simple strategy to grow a remarkable business in any field
topic BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Strategic planning, Success in business
topic_facet Entrepreneurship, Strategic planning, Success in business