Just my type: a book about fonts

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Description

A hugely entertaining and revealing guide to the history of type that asks, "What does your favorite font say about you?"

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

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ISBN:
9781592406524
9781452624518
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Grouping Information

Grouped Work ID ac198ea9-180c-4dc1-a1ab-90ab3fc9470e
full_title just my type a book about fonts
author garfield simon
grouping_category book
lastUpdate 2017-10-23 01:51:42AM

Solr Details

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auth_author2 Jackson, Gildart.
author Simon Garfield
author2-role Jackson, Gildart.|Narrator, hoopla digital.
author_display Garfield, Simon
available_at_catalog Brighton, Huron Street
detailed_location_catalog Brighton - Adult Nonfiction, Huron Street - Adult Nonfiction
display_description

A hugely entertaining and revealing guide to the history of type that asks, "What does your favorite font say about you?"

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

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owning_location_catalog Brighton, Huron Street
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publishDate 2011
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subject_facet DESIGN / Graphic Arts / Typography, Graphic design (Typography), Type and type-founding
title_display Just my type : a book about fonts
title_full Just My Type A Book About Fonts, Just my type : a book about fonts / Simon Garfield, Just my type : a book about fonts [electronic resource] Garfield, Simon.
title_short Just my type :
title_sub a book about fonts
topic_facet Entertainment, Graphic design (Typography), Nonfiction, Type and type-founding