Wikinomics: how mass collaboration changes everything

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In just the last few years, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale.Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:-Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.-Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.-Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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ISBN:
9781400124152
9781400134151
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full_title wikinomics how mass collaboration changes everything
author tapscott don
grouping_category book
lastUpdate 2017-08-17 01:50:49AM

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auth_author2 Sklar, Alan., Williams, Anthony D., 1974-
author Don Tapscott
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author2-role Sklar, Alan., Williams, Anthony D.,1974-, hoopla digital.
author_additional Don Tapscott and Anthony D. Williams., Don Tapscott, Anthony D. Williams.
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display_description In just the last few years, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale.Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:-Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.-Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.-Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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subject_facet Business networks, Creative ability in business
target_audience Adult
target_audience_full Adult
title Wikinomics : how mass collaboration changes everything
title_display Wikinomics : how mass collaboration changes everything
title_full Wikinomics : how mass collaboration changes everything [electronic resource] / Don Tapscott, Anthony D. Williams, Wikinomics How Mass Collaboration Changes Everything, Wikinomics [sound recording] : [how mass collaboration changes everything] / Don Tapscott and Anthony D. Williams
title_short Wikinomics :
title_sort wikinomics how mass collaboration changes everything
title_sub how mass collaboration changes everything
topic Business, Business networks, Creative ability in business, Nonfiction
topic_facet Business, Business networks, Creative ability in business, Nonfiction