The antidote: inside the world of new pharma

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Publisher:
Tantor Audio ,
Pub. Date:
2014.
Edition:
Unabridged.
Language:
English
Description
In 1989, the charismatic Joshua Boger left Merck, then America's most admired business, to found a drug company that would challenge industry giants and transform health care. Barry Werth described the company's tumultuous early days during the AIDS crisis in The Billion-Dollar Molecule, a celebrated classic of science and business journalism. Now he returns to tell a riveting story of Vertex's bold endurance and eventual success. The $325-billion-a-year pharmaceutical business is America's toughest and one of its most profitable. It is riskier and more rigorous at just about every stage than any other business, from the towering biological uncertainties inherent in its mission to treat disease; to the 30-to-1 failure rate in bringing out a successful medicine even after a molecule clears all the hurdles to get to human testing; to the multibillion-dollar cost of ramping up a successful product; to operating in the world's most regulated industry, matched only by nuclear power. Werth captures the full scope of Vertex's twenty-five-year drive to deliver breakthrough medicines. At a time when America struggles to maintain its innovative edge, The Antidote is a powerful inside look at one of the most intriguing and important business stories of recent decades.
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ISBN:
9781452699882
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Grouping Information

Grouped Work ID c34f9f43-f544-1cae-de20-8c6e4cbe113f
Grouping Title antidote inside the world of new pharma
Grouping Author werth barry
Grouping Category book
Last Grouping Update 2019-08-14 20:02:02PM
Last Indexed 2019-08-24 03:05:57AM

Solr Details

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auth_author2 Pratt, Sean.
author Werth, Barry.
author2-role Pratt, Sean.
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author_display Werth, Barry
display_description In 1989, the charismatic Joshua Boger left Merck, then America's most admired business, to found a drug company that would challenge industry giants and transform health care. Barry Werth described the company's tumultuous early days during the AIDS crisis in The Billion-Dollar Molecule, a celebrated classic of science and business journalism. Now he returns to tell a riveting story of Vertex's bold endurance and eventual success. The $325-billion-a-year pharmaceutical business is America's toughest and one of its most profitable. It is riskier and more rigorous at just about every stage than any other business, from the towering biological uncertainties inherent in its mission to treat disease; to the 30-to-1 failure rate in bringing out a successful medicine even after a molecule clears all the hurdles to get to human testing; to the multibillion-dollar cost of ramping up a successful product; to operating in the world's most regulated industry, matched only by nuclear power. Werth captures the full scope of Vertex's twenty-five-year drive to deliver breakthrough medicines. At a time when America struggles to maintain its innovative edge, The Antidote is a powerful inside look at one of the most intriguing and important business stories of recent decades.
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subject_facet Drugs -- Marketing
Pharmaceutical industry -- United States
Pharmaceutical industry -- United States -- History
Pharmaceutical technology -- United States
Vertex Pharmaceuticals Incorporated
title_display The antidote : inside the world of new pharma
title_full The antidote : inside the world of new pharma [electronic resource] / Barry Werth
title_short The antidote :
title_sub inside the world of new pharma
topic_facet Drugs
History
Marketing
Pharmaceutical industry
Pharmaceutical technology