Satisfied customers tell three friends, angry customers tell 3,000: running a business in today's consumer-driven world

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English
Description
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
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ISBN:
9781400127313
9781400137312
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Grouping Information

Grouped Work ID d679eef4-98de-6502-0e4d-e3b70c33d38c
full_title satisfied customers tell three friends angry customers tell 3 000 running a business in todays consu
author blackshaw pete
grouping_category book
lastUpdate 2017-06-04 02:02:16AM

Solr Details

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auth_author2 James, Lloyd.
author Blackshaw, Pete.
author-letter Blackshaw, Pete.
author2 James, Lloyd., hoopla digital.
author2-role James, Lloyd., James, Lloyd.|Narrator, hoopla digital.
author_additional Pete Blackshaw.
author_display Blackshaw, Pete
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Wright Farms
bisac_subject BUSINESS & ECONOMICS / Marketing / Direct, Business & Economics / Customer Service, Computers / Social Aspects / General
callnumber-a HF5415.335
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber_sort_catalog CD BUSINESS
date_added 2008-06-12T06:00:00Z
days_since_added 3386
detailed_location_catalog Wright Farms - Adult CD Audiobooks - Nonfiction
display_description In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
econtent_protection_type_catalog Always Available
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edition Library ed., Unabridged.
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grouping_category book
id d679eef4-98de-6502-0e4d-e3b70c33d38c
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lc_subject Audiobooks, Consumer satisfaction, Customer relations, Organizational effectiveness
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local_callnumber_catalog CD BUSINESS i
local_callnumber_exact_catalog CD BUSINESS i
local_callnumber_left_catalog CD BUSINESS i
local_days_since_added_catalog 3386
num_holdings 1
oclc 679408
owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
physical 1 online resource (1 audio file (5hr., 30 min.)) : digital., 5 sound discs (5.5 hr.) : digital ; 4 3/4 in.
popularity 2
primary_isbn 9781400127313
publishDate 2008
publishDateSort 2008
publisher Tantor Audio ,, Tantor,
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subject_facet Audiobooks, BUSINESS & ECONOMICS / Marketing / Direct, Business & Economics / Customer Service, Computers / Social Aspects / General, Consumer satisfaction, Customer relations, Organizational effectiveness
target_audience Adult
target_audience_full Adult
title Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world
title_alt Running a business in today's consumer-driven world, Satisfied customers tell 3 friends, angry customers tell 3,000
title_display Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world
title_full Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world [electronic resource] / Pete Blackshaw, Satisfied customers tell three friends, angry customers tell 3,000 [sound recording] : running a business in today's consumer-driven world / Pete Blackshaw
title_short Satisfied customers tell three friends, angry customers tell 3,000 :
title_sort satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer-driven world
title_sub running a business in today's consumer-driven world
topic Audiobooks, BUSINESS & ECONOMICS / Marketing / Direct, Business & Economics / Customer Service, Computers / Social Aspects / General, Consumer satisfaction, Customer relations, Organizational effectiveness
topic_facet Audiobooks, Consumer satisfaction, Customer relations, Organizational effectiveness