Satisfied customers tell three friends, angry customers tell 3,000: running a business in today's consumer-driven world

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Description
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
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ISBN:
9781400127313
9781400137312
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Grouped Work ID d679eef4-98de-6502-0e4d-e3b70c33d38c
full_title satisfied customers tell three friends angry customers tell 3 000 running a business in todays consu
author blackshaw pete
grouping_category book
lastUpdate 2017-11-21 01:50:11AM

Solr Details

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auth_author2 James, Lloyd.
author Blackshaw, Pete.
author2-role James, Lloyd., James, Lloyd.|Narrator, hoopla digital.
author_display Blackshaw, Pete
detailed_location_catalog Wright Farms - Adult CD Audiobooks - Nonfiction
display_description In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
format_catalog Audio Book, eAudiobook
format_category_catalog Audio Books, eBook
id d679eef4-98de-6502-0e4d-e3b70c33d38c
isbn 9781400127313, 9781400137312
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owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
primary_isbn 9781400127313
publishDate 2008
record_details hoopla:MWT10756411|eAudiobook|Audio Books|Unabridged.|English|Tantor Audio ,|2008.|1 online resource (1 audio file (5hr., 30 min.)) : digital., ils:679408|Audio Book|Audio Books|Library ed.|English|Tantor,|p2008.|5 sound discs (5.5 hr.) : digital ; 4 3/4 in.
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subject_facet Audiobooks, BUSINESS & ECONOMICS / Marketing / Direct, Business & Economics / Customer Service, Computers / Social Aspects / General, Consumer satisfaction, Customer relations, Organizational effectiveness
title_display Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world
title_full Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer-driven world [electronic resource] / Pete Blackshaw, Satisfied customers tell three friends, angry customers tell 3,000 [sound recording] : running a business in today's consumer-driven world / Pete Blackshaw
title_short Satisfied customers tell three friends, angry customers tell 3,000 :
title_sub running a business in today's consumer-driven world
topic_facet Audiobooks, Consumer satisfaction, Customer relations, Organizational effectiveness