The ultralight startup: launching a business without clout or capital

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
Also in this Series
More Like This
More Copies In Prospector
Loading Prospector Copies...
More Details
ISBN:
9781591844860
9781469000527
159184486
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID d8a940de-7dca-b0bb-b0e5-0f7943e9d559
full_title ultralight startup launching a business without clout or capital
author baptiste jason l
grouping_category book
lastUpdate 2017-06-03 04:50:40AM

Solr Details

_version_ 1576328617190752256
accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Hagen, Don.
author Baptiste, Jason L.
author-letter Baptiste, Jason L.
author2 Hagen, Don., hoopla digital.
author2-role Hagen, Don., hoopla digital.
author_additional Jason L. Baptiste.
author_display Baptiste, Jason L
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Wright Farms
bisac_subject BUSINESS & ECONOMICS / Entrepreneurship
callnumber-a HD62.5
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_catalog BUSINESS SML BUS
date_added 2012-01-19T07:00:00Z
days_since_added 2041
detailed_location_catalog Wright Farms - Adult Nonfiction
display_description It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
econtent_protection_type_catalog Always Available
econtent_source_catalog Hoopla
edition Unabridged.
format_boost 12
format_catalog Book, eAudiobook
format_category_catalog Audio Books, Books, eBook
grouping_category book
id d8a940de-7dca-b0bb-b0e5-0f7943e9d559
isbn 159184486, 9781469000527, 9781591844860
item_details hoopla:MWT11215177||Online Hoopla Collection|Online Hoopla|eAudiobook|Audio Books|1|false|true|Hoopla||https://www.hoopladigital.com/title/11215177||Available Online||||, ils:932787|1305705|Wright Farms - Adult Nonfiction|BUSINESS SML BUS i|Book|Books|1|false|false|||||On Shelf||wf||
itype_catalog
language English
language_boost 10
language_boost_es 1
lc_subject Entrepreneurship, Finance, New business enterprises
lexile_score -1
lib_boost_catalog 50
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS SML BUS i
local_callnumber_exact_catalog BUSINESS SML BUS i
local_callnumber_left_catalog BUSINESS SML BUS i
local_days_since_added_catalog 2041
num_holdings 1
owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
physical 1 online resource (1 audio file (5hr., 33 min.)) : digital., viii, 230 p. ; 22 cm.
popularity 2
primary_isbn 9781591844860
publishDate 2012
publishDateSort 2012
publisher Gildan Audio ,, Portfolio/Penguin,
rating 2.5
rating_facet oneStar, twoStar
record_details hoopla:MWT11215177|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2012.|1 online resource (1 audio file (5hr., 33 min.)) : digital., ils:932787|Book|Books||English|Portfolio/Penguin,|c2012.|viii, 230 p. ; 22 cm.
recordtype grouped_work
scope_has_related_records acpl, be, br, catalog, cc, ext, ng, pm, th, wf
scoping_details_catalog hoopla:MWT11215177||Available Online|Available Online|false|true|false|false|false|false||||, ils:932787|1305705|On Shelf|On Shelf|false|true|true|false|false|true||||
subject_facet BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, New business enterprises, New business enterprises -- Finance
target_audience Adult
target_audience_full Adult
title The ultralight startup : launching a business without clout or capital
title_display The ultralight startup : launching a business without clout or capital
title_full The ultralight startup : launching a business without clout or capital / Jason L. Baptiste, The ultralight startup : launching a business without clout or capital [electronic resource] / Jason L. Baptiste
title_short The ultralight startup :
title_sort ultralight startup launching a business without clout or capital
title_sub launching a business without clout or capital
topic BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, New business enterprises, New business enterprises Finance
topic_facet Entrepreneurship, Finance, New business enterprises