The ultralight startup: launching a business without clout or capital

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It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
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ISBN:
9781591844860
9781469000527
159184486
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Grouped Work ID d8a940de-7dca-b0bb-b0e5-0f7943e9d559
full_title ultralight startup launching a business without clout or capital
author baptiste jason l
grouping_category book
lastUpdate 2017-11-18 02:18:35AM

Solr Details

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auth_author2 Hagen, Don.
author Baptiste, Jason L.
author2-role Hagen, Don., hoopla digital.
author_display Baptiste, Jason L
available_at_catalog Huron Street
detailed_location_catalog Huron Street - Adult Nonfiction
display_description It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process - from testing a concept to acquiring customers to determining the best pricing model - in a cheap, practical way. Among his strategies: build the product you wish you had; it doesn't have to be sexy to make money; be bold when promoting yourself; and attract fans to attract customers. Baptiste shows you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
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id d8a940de-7dca-b0bb-b0e5-0f7943e9d559
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owning_library_catalog All Anythink Libraries
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primary_isbn 9781591844860
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subject_facet BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, New business enterprises, New business enterprises -- Finance
title_display The ultralight startup : launching a business without clout or capital
title_full The ultralight startup : launching a business without clout or capital / Jason L. Baptiste, The ultralight startup : launching a business without clout or capital [electronic resource] / Jason L. Baptiste
title_short The ultralight startup :
title_sub launching a business without clout or capital
topic_facet Entrepreneurship, Finance, New business enterprises