Made to stick: why some ideas survive and others die
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NEW YORK TIMES BESTSELLERThe instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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ISBN:
9781400064281
9780739341346
9781415936566
9780739341346
9781415936566
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Grouping Information
| Grouped Work ID | d9cb92f0-3a21-cb8d-c14c-674d8eef0178 |
|---|---|
| full_title | made to stick why some ideas survive and others die |
| author | heath chip |
| grouping_category | book |
| lastUpdate | 2018-04-25 01:45:16AM |
Solr Details
| accelerated_reader_interest_level | |
|---|---|
| accelerated_reader_point_value | 0 |
| accelerated_reader_reading_level | 0 |
| auth_author2 | Heath, Dan, 1973-, Kahlenberg, Charles. |
| author | Heath, Chip. |
| author2-role | Heath, Dan,1973-, Kahlenberg, Charles.|Narrator |
| author_display | Heath, Chip |
| available_at_catalog | Wright Farms |
| detailed_location_catalog | Wright Farms - Adult CD Audiobooks - Nonfiction, Wright Farms - Adult Nonfiction |
| display_description |
NEW YORK TIMES BESTSELLER Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. |
| format_catalog | Audio Book, Book, eAudiobook |
| format_category_catalog | Audio Books, Books, eBook |
| id | d9cb92f0-3a21-cb8d-c14c-674d8eef0178 |
| isbn | 9780739341346, 9781400064281, 9781415936566 |
| item_details | ils:1136625|1849505|Wright Farms - Adult Nonfiction|BUSINESS i|Book|Books|1|false|false|||||On Shelf||wf||, ils:786887|870681|Wright Farms - Adult CD Audiobooks - Nonfiction|CD BUSINESS i|Audio Book|Audio Books|1|false|false|||||On Shelf||wf||, overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Checked Out|||| |
| itype_catalog | |
| lexile_score | -1 |
| literary_form | Non Fiction |
| literary_form_full | Non Fiction |
| local_callnumber_catalog | BUSINESS i, CD BUSINESS i |
| owning_library_catalog | All Anythink Libraries |
| owning_location_catalog | Wright Farms |
| primary_isbn | 9781400064281 |
| publishDate | 2007 |
| record_details | ils:1136625|Book|Books|1st ed.|English|Random House,|c2007.|291 p. ; 22 cm., ils:786887|Audio Book|Audio Books||English|Random House Audio,|p2007.|7 sound discs (8 1/2 hr.) : digital, Dolby processed ; 4 3/4 in., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2007| |
| recordtype | grouped_work |
| scoping_details_catalog | ils:1136625|1849505|On Shelf|On Shelf|false|true|true|false|false|true||||, ils:786887|870681|On Shelf|On Shelf|false|true|true|false|false|true||||, overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|-1|Checked Out|Checked Out|false|false|true|false|false|false|||| |
| subject_facet | Audiobooks, BUSINESS & ECONOMICS / Business Communication, BUSINESS & ECONOMICS / Business Communication / General, Contagion (Social psychology), Context effects (Psychology), PSYCHOLOGY / Social Psychology, SELF-HELP / Motivational & Inspirational, Social psychology |
| title_display | Made to stick : why some ideas survive and others die |
| title_full | Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath, Made to stick [sound recording] : why some ideas survive and others die / Chip Heath & Dan Heath |
| title_short | Made to stick : |
| title_sub | why some ideas survive and others die |
| topic_facet | Audiobooks, Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology |
