Made to stick: why some ideas survive and others die

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  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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    ISBN:
    9781400064281
    9780739341346
    9781415936566
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    Grouping Information

    Grouped Work ID d9cb92f0-3a21-cb8d-c14c-674d8eef0178
    full_title made to stick why some ideas survive and others die
    author heath chip
    grouping_category book
    lastUpdate 2017-11-18 19:54:55PM

    Solr Details

    accelerated_reader_interest_level
    accelerated_reader_point_value 0
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    auth_author2 Heath, Dan, 1973-, Kahlenberg, Charles.
    author Heath, Chip.
    author2-role Heath, Dan,1973-, Kahlenberg, Charles.|Narrator
    author_display Heath, Chip
    detailed_location_catalog Wright Farms - Adult CD Audiobooks - Nonfiction, Wright Farms - Adult Nonfiction
    display_description NEW YORK TIMES BESTSELLER
  • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.

    Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick."
    In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
    Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

    Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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    id d9cb92f0-3a21-cb8d-c14c-674d8eef0178
    isbn 9780739341346, 9781400064281, 9781415936566
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    literary_form Non Fiction
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    owning_library_catalog All Anythink Libraries
    owning_location_catalog Wright Farms
    primary_isbn 9781400064281
    publishDate 2007
    record_details ils:1136625|Book|Books|1st ed.|English|Random House,|c2007.|291 p. ; 22 cm., ils:786887|Audio Book|Audio Books||English|Random House Audio,|p2007.|7 sound discs (8 1/2 hr.) : digital, Dolby processed ; 4 3/4 in., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2007|
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    subject_facet Audiobooks, BUSINESS & ECONOMICS / Business Communication, BUSINESS & ECONOMICS / Business Communication / General, Contagion (Social psychology), Context effects (Psychology), PSYCHOLOGY / Social Psychology, SELF-HELP / Motivational & Inspirational, Social psychology
    title_display Made to stick : why some ideas survive and others die
    title_full Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath, Made to stick [sound recording] : why some ideas survive and others die / Chip Heath & Dan Heath
    title_short Made to stick :
    title_sub why some ideas survive and others die
    topic_facet Audiobooks, Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology