Made to stick: why some ideas survive and others die

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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.From the Compact Disc edition.
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ISBN:
9781400064281
9781415936566
9780739341346
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Grouping Information

Grouped Work ID d9cb92f0-3a21-cb8d-c14c-674d8eef0178
Full title made to stick why some ideas survive and others die
Author heath chip
Grouping Category book
Last Update 2018-06-17 13:18:43PM
Last Indexed 2018-06-17 13:19:02PM

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accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Heath, Dan, 1973-, Kahlenberg, Charles.
author Heath, Chip.
author2-role Heath, Dan,1973-, Kahlenberg, Charles.|Narrator
author_display Heath, Chip
available_at_catalog Wright Farms
detailed_location_catalog Wright Farms - Adult CD Audiobooks - Nonfiction, Wright Farms - Adult Nonfiction
display_description Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Made to Stick is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
From the Compact Disc edition.
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format_category_catalog Audio Books, Books, eBook
id d9cb92f0-3a21-cb8d-c14c-674d8eef0178
isbn 9780739341346, 9781400064281, 9781415936566
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last_indexed 2018-06-17T19:19:02.374Z
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literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS i, CD BUSINESS i
owning_library_catalog All Anythink Libraries
owning_location_catalog Wright Farms
primary_isbn 9781400064281
publishDate 2007
record_details ils:1136625|Book|Books|1st ed.|English|Random House,|c2007.|291 p. ; 22 cm., ils:786887|Audio Book|Audio Books||English|Random House Audio,|p2007.|7 sound discs (8 1/2 hr.) : digital, Dolby processed ; 4 3/4 in., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Books on Tape|2007|
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subject_facet Audiobooks, BUSINESS & ECONOMICS / Business Communication, BUSINESS & ECONOMICS / Business Communication / General, Contagion (Social psychology), Context effects (Psychology), PSYCHOLOGY / Social Psychology, SELF-HELP / Motivational & Inspirational, Social psychology
title_display Made to stick : why some ideas survive and others die
title_full Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath, Made to stick [sound recording] : why some ideas survive and others die / Chip Heath & Dan Heath
title_short Made to stick :
title_sub why some ideas survive and others die
topic_facet Audiobooks, Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology