Made to stick : why some ideas survive and others die |...

The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Grouping Information

Grouped Work ID	d9cb92f0-3a21-cb8d-c14c-674d8eef0178
Grouping Title	made to stick why some ideas survive and others die
Grouping Author	heath chip
Grouping Category	book
Last Grouping Update	2018-12-15 02:19:06AM
Last Indexed	2018-12-15 03:12:07AM

Solr Details

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accelerated_reader_reading_level

auth_author2

Heath, Dan, 1973-, Kahlenberg, Charles.

author

Heath, Chip.

author2-role

Heath, Dan,1973-, Kahlenberg, Charles.|Narrator

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Heath, Chip

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Huron Street

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Huron Street - Adult CD Audiobooks - Nonfiction, Huron Street - Adult Nonfiction

display_description

NEW YORK TIMES BESTSELLER

The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick."
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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Audio Book, Book, eAudiobook

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Audio Books, Books, eBook

d9cb92f0-3a21-cb8d-c14c-674d8eef0178

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9780739341346, 9781400064281, 9781415936566

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2018-12-15T10:12:07.734Z

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-1

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Non Fiction

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Non Fiction

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BUSINESS i, CD BUSINESS o

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All Anythink Libraries

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Huron Street

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9781400064281

publishDate

2007

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ils:1136625|Book|Books|1st ed.|English|Random House,|c2007.|291 p. ; 22 cm., ils:786887|Audio Book|Audio Books||English|Random House Audio,|p2007.|7 sound discs (8 1/2 hr.) : digital, Dolby processed ; 4 3/4 in., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2007|

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Bib Id	Item Id	Grouped Status	Status	Locally Owned	Available	Holdable	Bookable	In Library Use Only	Library Owned
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a	-1	Checked Out	Checked Out	false	false	true	false	false	false
ils:786887	870681	Checked Out	Checked out	false	false	true	false	false	true
ils:1136625	1849505	On Shelf	On Shelf	false	true	true	false	false	true

subject_facet

Audiobooks, BUSINESS & ECONOMICS / Business Communication, BUSINESS & ECONOMICS / Business Communication / General, Contagion (Social psychology), Context effects (Psychology), PSYCHOLOGY / Social Psychology, SELF-HELP / Motivational & Inspirational, Social psychology

title_display

Made to stick : why some ideas survive and others die

title_full

Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath, Made to stick [sound recording] : why some ideas survive and others die / Chip Heath & Dan Heath

title_short

Made to stick :

title_sub

why some ideas survive and others die

topic_facet

Audiobooks, Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology