Made to stick : why some ideas survive and others die |...

The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Also in This Series

Grouping Information

Grouped Work ID	d9cb92f0-3a21-cb8d-c14c-674d8eef0178
Grouping Title	made to stick why some ideas survive and others die
Grouping Author	heath chip
Grouping Category	book
Last Grouping Update	2019-02-18 01:44:44AM
Last Indexed	2019-02-17 05:22:35AM

Solr Details

accelerated_reader_interest_level

accelerated_reader_point_value

accelerated_reader_reading_level

auth_author2

Heath, Dan, 1973-, Kahlenberg, Charles.

author

Heath, Chip.

author2-role

Heath, Dan,1973-, Kahlenberg, Charles.|Narrator

author_display

Heath, Chip

detailed_location_catalog

Huron Street - Adult CD Audiobooks - Nonfiction, Huron Street - Adult Nonfiction

display_description

NEW YORK TIMES BESTSELLER

The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances—essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them "stick."
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

format_catalog

Audio Book, Book, eAudiobook

format_category_catalog

Audio Books, Books, eBook

d9cb92f0-3a21-cb8d-c14c-674d8eef0178

isbn

9780739341346, 9781400064281, 9781415936566

item_details

ils:1136625|1849505|Huron Street - Adult Nonfiction|BUSINESS o|Book|Books|1|false|false|||||Checked out||ng||, ils:786887|870681|Huron Street - Adult CD Audiobooks - Nonfiction|CD BUSINESS o|Audio Book|Audio Books|1|false|false|||||Checked out||ng||, overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|-1|Online OverDrive Collection|Online OverDrive|eAudiobook|Audio Books|1|false|true|OverDrive|||OverDrive MP3 Audiobook,OverDrive Listen|Checked Out||||

itype_catalog

last_indexed

2019-02-17T12:22:35.903Z

lexile_score

-1

literary_form

Non Fiction

literary_form_full

Non Fiction

local_callnumber_catalog

BUSINESS o, CD BUSINESS o

owning_library_catalog

All Anythink Libraries

owning_location_catalog

Huron Street

primary_isbn

9781400064281

publishDate

2007

record_details

ils:1136625|Book|Books|1st ed.|English|Random House,|c2007.|291 p. ; 22 cm., ils:786887|Audio Book|Audio Books||English|Random House Audio,|p2007.|7 sound discs (8 1/2 hr.) : digital, Dolby processed ; 4 3/4 in., overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a|eAudiobook|Audio Books||English|Penguin Random House Audio Publishing Group|2007|

recordtype

grouped_work

scoping_details_catalog

Bib Id	Item Id	Grouped Status	Status	Locally Owned	Available	Holdable	Bookable	In Library Use Only	Library Owned
overdrive:d9500251-16d2-45b7-bedd-5bb174feb06a	-1	Checked Out	Checked Out	false	false	true	false	false	false
ils:786887	870681	Checked Out	Checked out	false	false	true	false	false	true
ils:1136625	1849505	Checked Out	Checked out	false	false	true	false	false	true

subject_facet

Audiobooks, BUSINESS & ECONOMICS / Business Communication, BUSINESS & ECONOMICS / Business Communication / General, Contagion (Social psychology), Context effects (Psychology), PSYCHOLOGY / Social Psychology, SELF-HELP / Motivational & Inspirational, Social psychology

title_display

Made to stick : why some ideas survive and others die

title_full

Made to Stick Why Some Ideas Survive and Others Die, Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath, Made to stick [sound recording] : why some ideas survive and others die / Chip Heath & Dan Heath

title_short

Made to stick :

title_sub

why some ideas survive and others die

topic_facet

Audiobooks, Business, Contagion (Social psychology), Context effects (Psychology), Nonfiction, Psychology, Self-Improvement, Social psychology