Made to stick: why some ideas survive and others die

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Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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ISBN:
9781400064281
9781415936566
9780739341346
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Grouping Information

Grouped Work ID d9cb92f0-3a21-cb8d-c14c-674d8eef0178
Grouping Title made to stick why some ideas survive and others die
Grouping Author heath chip
Grouping Category book
Last Grouping Update 2019-08-25 05:41:21AM
Last Indexed 2019-08-25 05:48:16AM

Solr Details

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auth_author2 Heath, Dan, 1973-
Kahlenberg, Charles.
author Heath, Chip.
author2-role Heath, Dan,1973-
Kahlenberg, Charles.|Narrator
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Commerce City
Huron Street
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Commerce City - Adult CD Audiobooks - Nonfiction
Huron Street - Adult Nonfiction
display_description Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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ils:1136625 Book Books First edition. English Random House, [2007] 291 pages ; 22 cm.
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subject_facet Audiobooks
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Strategic Planning
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
title_display Made to stick : why some ideas survive and others die
title_full Made to Stick Why Some Ideas Survive and Others Die
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
title_short Made to stick :
title_sub why some ideas survive and others die
topic_facet Audiobooks
Business
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology