Dethroning the king: the hostile takeover of Anheuser-Busch, an American icon

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Publisher's description: The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. Once lauded by the beer industry (from factory workers to distributors) and virtually the entire state of Missouri, the Busch family name is now mud, Augie III despised and Augie IV a laughingstock. From the very local heart of the heartland to the European continent to Brazil, the story of the takeover of Anheuser-Busch by InBev, a Belgian company actually controlled by Brazilians, is fascinating, wide-reaching, and profound. It presaged America's dwindling political and financial dominance, coming just before the economic crisis of 2008 exploded, taking down great U.S. financial institutions and virtually the entire U.S. auto industry. Few even noticed that Bud, the king of beers (and Rolling Rock and Michelob, and so on) had been captured in the midst of such carnage. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away breaking news and breaking down sources. Much of her reporting for the FT ended up being cut to give space to the economic crisis, at the time a far larger story. Now that things are starting to return to normal, questions are being asked but the news cycle has moved on. Now is the perfect time for a book that uncovers the story behind the takeover to show exactly how InBev pulled it off and the missteps the Busch family and AB board made. Sure to be a great narrative of a classic dynasty taken down, this book will also become required reading in business courses worldwide. As business has become all about brands, then getting the right brands is the new game of business. Dethroning the King is a corporate caper and a classic case study in how to get the brand.
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ISBN:
9780470592700
9781452623542
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Grouped Work ID ea48aa83-e4a3-52e7-b878-8b2c6c09b35c
full_title dethroning the king the hostile takeover of anheuser busch an american icon
author macintosh julie
grouping_category book
lastUpdate 2017-06-03 04:43:09AM

Solr Details

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auth_author2 Bean, Joyce.
author MacIntosh, Julie.
author-letter MacIntosh, Julie.
author2 Bean, Joyce., hoopla digital.
author2-role Bean, Joyce., hoopla digital.
author_additional Julie MacIntosh.
author_display MacIntosh, Julie
availability_toggle_catalog Available Now, Available Online, Entire Collection
available_at_catalog Wright Farms
callnumber-a HD 9397 .U64
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber_sort_catalog BUSINESS
date_added 2010-07-29T06:00:00Z
days_since_added 2578
detailed_location_catalog Wright Farms - Adult Nonfiction
display_description Publisher's description: The takeover of one of the most well-known and beloved American brands, second only to Disney in popularity, by a Belgian company actually controlled by Brazilians is a fascinating drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. When the dust settles, there will be questions, if not curiosity in how it was pulled off and how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. Once lauded by the beer industry (from factory workers to distributors) and virtually the entire state of Missouri, the Busch family name is now mud, Augie III despised and Augie IV a laughingstock. From the very local heart of the heartland to the European continent to Brazil, the story of the takeover of Anheuser-Busch by InBev, a Belgian company actually controlled by Brazilians, is fascinating, wide-reaching, and profound. It presaged America's dwindling political and financial dominance, coming just before the economic crisis of 2008 exploded, taking down great U.S. financial institutions and virtually the entire U.S. auto industry. Few even noticed that Bud, the king of beers (and Rolling Rock and Michelob, and so on) had been captured in the midst of such carnage. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away breaking news and breaking down sources. Much of her reporting for the FT ended up being cut to give space to the economic crisis, at the time a far larger story. Now that things are starting to return to normal, questions are being asked but the news cycle has moved on. Now is the perfect time for a book that uncovers the story behind the takeover to show exactly how InBev pulled it off and the missteps the Busch family and AB board made. Sure to be a great narrative of a classic dynasty taken down, this book will also become required reading in business courses worldwide. As business has become all about brands, then getting the right brands is the new game of business. Dethroning the King is a corporate caper and a classic case study in how to get the brand.
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edition Unabridged.
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geographic_facet United States
grouping_category book
id ea48aa83-e4a3-52e7-b878-8b2c6c09b35c
isbn 9780470592700, 9781452623542
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local_days_since_added_catalog 2578
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oclc (OCoLC)607989139
owning_library_catalog All Anythink Libraries
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physical 1 online resource (1 audio file (13hr., 30 min.)) : digital., xix, 380 p., [8] p. of plates : ill. ; 24 cm.
popularity 2
primary_isbn 9780470592700
publishDate 2011
publishDateSort 2011
publisher Tantor Audio ,, Wiley,
rating 2.5
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subject_facet Anheuser-Busch, Inc, Anheuser-Busch, inc, Busch family, Consolidation and merger of corporations -- United States
table_of_contents A babe in the woods --, A long way from St. Louis --, A seller from "Hello" --, A toast on both sides --, Angry bedfellows --, Cash out or hunker down --, Crazy and lazy at loggerheads --, Mr. Brito goes to Washington --, Put up or shut up --, Selling the American dream --, The Board : August, August, and Augusta --, The Fourth abides --, The Montagues and the Busches --, The colossus --, The game is afoot --, The hunter's frozen trigger finger --, The old Gobi Desert trick --
target_audience Adult
target_audience_full Adult
title Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon
title_display Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon
title_full Dethroning the King : the hostile takeover of Anheuser-Busch, an American icon [electronic resource] / Julie MacIntosh, Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon / Julie MacIntosh
title_short Dethroning the king :
title_sort dethroning the king the hostile takeover of anheuser-busch, an american icon
title_sub the hostile takeover of Anheuser-Busch, an American icon
topic Anheuser-Busch, Inc, Anheuser-Busch, inc, Busch family, Consolidation and merger of corporations United States
topic_facet Busch family, Consolidation and merger of corporations