One click: Jeff Bezos and the rise of Amazon.com

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Average Rating
Publisher:
Blackstone Audio, Inc. ,
Pub. Date:
2011.
Edition:
Unabridged.
Language:
English
Description
An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
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ISBN:
9781481555166
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Grouping Information

Grouped Work ID f0e81db9-7364-7539-7749-748fa8b67b22
full_title one click jeff bezos and the rise of amazon com
author brandt richard l
grouping_category book
lastUpdate 2017-09-07 02:03:13AM

Solr Details

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auth_author2 Shah, Neil, 1976-
author Brandt, Richard L.
author2-role Shah, Neil,1976-|Narrator, hoopla digital.
author_display Brandt, Richard L
display_description An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
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subject_facet Amazon.com (Firm) -- History, Bezos, Jeffrey, Booksellers and bookselling -- United States -- Biography, Businessmen -- United States -- Biography, Electronic commerce -- United States -- History, Internet bookstores -- United States -- History
title_display One click : Jeff Bezos and the rise of Amazon.com
title_full One click : Jeff Bezos and the rise of Amazon.com [electronic resource] / Richard L. Brandt
title_short One click :
title_sub Jeff Bezos and the rise of Amazon.com
topic_facet Bezos, Jeffrey, Booksellers and bookselling, Businessmen, Electronic commerce, History, Internet bookstores