The back of the napkin: solving problems and selling ideas with pictures

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A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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ISBN:
9781591841999
9781101216446
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Grouping Information

Grouped Work ID f8299a95-9b51-b13e-5ad7-3c9489bae915
full_title back of the napkin solving problems and selling ideas with pictures
author roam dan
grouping_category book
lastUpdate 2017-11-24 01:51:43AM

Solr Details

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author Roam, Dan.
author_display Roam, Dan
detailed_location_catalog Brighton - Adult Nonfiction
display_description

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

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subject_facet Creative ability in business, Management -- Audio-visual aids, Problem solving -- Audio-visual aids, Visualization
title_display The back of the napkin : solving problems and selling ideas with pictures
title_full The Back of the Napkin Solving Problems and Selling Ideas with Pictures, The back of the napkin : solving problems and selling ideas with pictures / Dan Roam
title_short The back of the napkin :
title_sub solving problems and selling ideas with pictures
topic_facet Audio-visual aids, Business, Creative ability in business, Management, Nonfiction, Problem solving, Visualization