The back of the napkin: solving problems and selling ideas with pictures

Book Cover
Average Rating
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

Also in This Series
More Like This
More Copies In Prospector
Loading Prospector Copies...
More Details
ISBN:
9781591841999
9781101216446
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID f8299a95-9b51-b13e-5ad7-3c9489bae915
Grouping Title back of the napkin solving problems and selling ideas with pictures
Grouping Author roam dan
Grouping Category book
Last Grouping Update 2018-10-23 01:46:24AM
Last Indexed 2018-10-23 02:48:51AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Roam, Dan.
author_display Roam, Dan
available_at_catalog Commerce City
detailed_location_catalog Commerce City - Adult Nonfiction
display_description

A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

format_catalog Book, eBook
format_category_catalog Books, eBook
id f8299a95-9b51-b13e-5ad7-3c9489bae915
isbn 9781101216446, 9781591841999
item_details ils:699326|615282|Commerce City - Adult Nonfiction|BUSINESS MNGMNT i|Book|Books|1|false|false|||||On Shelf||cc||, overdrive:9a296ab9-c177-4d42-9484-d4038c3d01b3|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,OverDrive Read|Available Online||||
itype_catalog
last_indexed 2018-10-23T08:48:51.151Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_catalog BUSINESS MNGMNT i
owning_library_catalog All Anythink Libraries
owning_location_catalog Commerce City
primary_isbn 9781591841999
publishDate 2008
record_details ils:699326|Book|Books||English|Portfolio,|c2008.|viii, 278 p. : ill. ; 19 cm., overdrive:9a296ab9-c177-4d42-9484-d4038c3d01b3|eBook|eBook||English|Penguin Group USA, Inc.||
recordtype grouped_work
scoping_details_catalog
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
overdrive:9a296ab9-c177-4d42-9484-d4038c3d01b3 -1 Available Online Available Online false true true false false false
ils:699326 615282 On Shelf On Shelf false true true false false true
subject_facet Creative ability in business, Management -- Audio-visual aids, Problem solving -- Audio-visual aids, Visualization
title_display The back of the napkin : solving problems and selling ideas with pictures
title_full The Back of the Napkin Solving Problems and Selling Ideas with Pictures, The back of the napkin : solving problems and selling ideas with pictures / Dan Roam
title_short The back of the napkin :
title_sub solving problems and selling ideas with pictures
topic_facet Audio-visual aids, Business, Creative ability in business, Management, Nonfiction, Problem solving, Visualization