Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves

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Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.
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ISBN:
9781400193783
9781400143788
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Grouped Work ID fd42debf-ecd4-55e6-a5e2-cd2e14064e43
full_title viral loop from facebook to twitter how todays smartest businesses grow themselves
author penenberg adam l
grouping_category book
lastUpdate 2017-10-02 01:59:47AM

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auth_author2 Allen, Richard.
author Penenberg, Adam L.
author2-role Allen, Richard., Allen, Richard.|Narrator, hoopla digital.
author_display Penenberg, Adam L
available_at_catalog Bennett
detailed_location_catalog Bennett - Adult CD Audiobooks - Nonfiction
display_description Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.
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publishDate 2009
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subject_facet Audiobooks, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Business -- Computer network resources, Electronic commerce -- Marketing, Online social networks -- Economic aspects, Social networks -- Computer network resources, Viral marketing
title_display Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
title_full Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves [electronic resource] / Adam L. Penenberg, Viral loop [sound recording] : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg
title_short Viral loop :
title_sub from Facebook to Twitter, how today's smartest businesses grow themselves
topic_facet Audiobooks, Business, Computer network resources, Economic aspects, Electronic commerce, Marketing, Online social networks, Social networks, Viral marketing