What the customer wants you to know: how everybody needs to think differently about sales
(eAudiobook)

Book Cover
Average Rating
Author:
Published:
[United States] : Tantor Audio, 2008.
Format:
eAudiobook
Edition:
Unabridged.
ISBN:
9781400126170 (sound recording : hoopla Audio Book), 1400126177 (sound recording : hoopla Audio Book)
Content Description:
1 online resource (1 audio file (4hr., 30 min.)) : digital.
Status:
Available Online
Description

The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.

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Language:
English

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Read by Dick Hill.
Description
The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in.More than ever, these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:-How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made-How to help your customer improve margins and drive revenue growth-How to focus on your customer's customers-How to work with other departments in your own company to customize better solutions-How to make price much less of an issueSomeday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Charan, R., & Hill, D. (2008). What the customer wants you to know: how everybody needs to think differently about sales. Unabridged. [United States]: Tantor Audio.

Chicago / Turabian - Author Date Citation (style guide)

Charan, Ram and Dick. Hill. 2008. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. [United States]: Tantor Audio.

Chicago / Turabian - Humanities Citation (style guide)

Charan, Ram and Dick. Hill, What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. [United States]: Tantor Audio, 2008.

MLA Citation (style guide)

Charan, Ram., and Dick Hill. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. Unabridged. [United States]: Tantor Audio, 2008.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
4d5468be-8ac1-78b0-fc50-710d3dd4acd8
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Hoopla Extract Information

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titleWhat the Customer Wants You to Know
kindAUDIOBOOK
price1.44
active1
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rating
abridged0
dateLastUpdated

Record Information

Last File Modification TimeOct 02, 2019 02:30:43 AM
Last Grouped Work Modification TimeOct 04, 2019 08:02:02 PM

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