Wikinomics: How Mass Collaboration Changes Everything
(OverDrive MP3 Audiobook, OverDrive Listen)

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Published:
Tantor Media, Inc. 2007
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
ISBN:
9781400124152
Status:
Available from OverDrive
Description
In just the last few years, traditional collaboration-in a meeting room, a conference call, even a convention center-has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: -Rob McEwen, the Goldcorp, Inc., CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. -Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. -Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
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Street Date:
4/1/2007
Language:
English
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Citations
APA Citation (style guide)

Don Tapscott. (2007). Wikinomics: How Mass Collaboration Changes Everything. Unabridged Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Don Tapscott. 2007. Wikinomics: How Mass Collaboration Changes Everything. Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Don Tapscott, Wikinomics: How Mass Collaboration Changes Everything. Tantor Media, Inc, 2007.

MLA Citation (style guide)

Don Tapscott. Wikinomics: How Mass Collaboration Changes Everything. Unabridged Tantor Media, Inc, 2007.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Date Added:
Oct 10, 2014 10:28:42
Date Updated:
Jan 26, 2020 01:46:00
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